Booked experience for the new visitor centre

The Victorian Government is protecting coasts and parks along the iconic Great Ocean Road by establishing an ongoing funding source for reinvestment directly back into this special region.

To deliver this, a booking system with visitor fees will be introduced at the new world-class Twelve Apostles Visitor Centre when it opens in late 2026.

Introducing fees will cover the costs of operating and maintaining this precinct, and provide a revenue source for ongoing reinvestment in much-needed visitor facilities and environmental conservation.

This includes upgrading beach accesses and visitor facilities, repairing historic landmarks and delivering coastal protection and environmental conservation projects that support community use and enjoyment of the coast.

It is things like repairing and restoring historic landmarks, upgrading, and improving caravan parks and campgrounds right along the Great Ocan Road that support families to enjoy affordable holidays at the beach.

It is repairs and upgrades to walkways, bushwalks, trails, lookouts, BBQs, and tables on foreshores that support local tourism and vibrant communities - ensuring that future generations can build wonderful memories of holidays at the beach.

Targeted engagement will help shape the implementation of the booking system and fee model.

For more information and some Frequently Asked Questions, go to https://www.greatoceanroadauthority.vic.gov.au/Projects/Twelve-Apostles-Visitor-Experience-Centre