Our Brand

Brand & Signage Guidelines

Our Brand and Signage Guidelines provide a clear and consistent framework for how GORCAPA is represented across all communications, environments and touchpoints.

They ensure we present as one organisation — with a strong, unified identity that reflects our role as stewards of the Great Ocean Road coast and parks.

These guidelines bring together everything needed to apply the GORCAPA brand with clarity and confidence, including:

  • Masterbrand and sub-brand logo use
  • Brand architecture and co-branding rules
  • Colour palette and typography
  • Tone of voice and visual style
  • Signage standards and applications

They are designed to support practical, day-to-day use — whether you’re creating a document, developing signage, working with a supplier or delivering a project on the ground.

Consistent application of these guidelines strengthens recognition, builds trust and ensures we communicate clearly with our communities, partners and visitors.

All staff and stakeholders are expected to follow these guidelines. Please contact the Communications Team if you have any questions and for approval prior to the release of externally facing communications that include our branding.

Brand Guidelines

Signage Guidelines

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