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OUR ROLE

The Great Ocean Road Coast and Parks Authority (the Authority) was established on 1 December 2020 to deliver better protection and management of the iconic coast and parks of Victoria’s Great Ocean Road.

In partnership with our Traditional Owners, our role is to manage, protect and foster resilience of the natural, cultural and heritage values of coastal Crown land and marine waters along the Great Ocean Road.

As a public land manager for the Great Ocean Road coast and parks, we manage a wide variety of public land from National Parks to coastal beaches and town foreshores.

We also lead visitation policy and planning for the scenic landscapes along the Great Ocean Road to manage visitation ‘hot spots’ and provide a great visitor experience.

All revenue raised through our commercial endeavours is reinvested back into the coast to ensure the Great Ocean Road region can be enjoyed now and for generations to come.

GREAT OCEAN ROAD REFORMS

Simplifying the complex and fragmented governance of the Great Ocean Road was a key priority issue for establishing the Authority. Prior to the reforms, there were 30 responsible organisations with accountabilities along the Great Ocean Road. This management model created challenges in planning and delivering for the future in a coordinated manner. 

The reforms have expanded our functions and powers to manage public land of all types within the Great Ocean Road coast and parks. Our role is to simplify these fragmented and conflicting management arrangements and deliver on a shared vision for the future of the entire Great Ocean Road region.

This includes:

  • Guiding sustainable tourism, supporting local employment, and enhancing the visitor experience
  • Strengthening the protection of land and seascapes from the impacts of climate change
  • Improving economic development for a prosperous and livable region.

OUR IDENTITY

OUR FRAMEWORK

OUR BRAND

The development of our brand was a thorough and deeply collaborative process over several months, involving strong engagement and collaboration with our Traditional Owners, Board members, stakeholders and staff – all groups contributed their knowledge and insights to help inform the brand strategy and logo creation.

Our Authority and caravan park logos incorporate the stories and desires of our Traditional Owners and highlight the Authority’s diverse responsibilities and expanding portfolio.

The short animation below explains the story of our logo and how it has been brought to life. You can find out more about our new caravan parks logo here.